Digital advertising is the advertising of services or products the use of virtual technology, especially at the net, but also which includes cellular phones, display advertising, and another digital medium.

Virtual advertising and marketing's improvement for the reason that Nineteen Nineties and 2000s has changed the way brands and groups use era for marketing. As digital systems are increasingly included in advertising and marketing plans and normal life, and as humans use digital gadgets instead of journeying physical shops, virtual advertising and marketing campaigns are becoming extra widespread and green.

Digital advertising and marketing techniques such as search engine optimization (search engine optimization), search engine advertising and marketing (SEM), content advertising and marketing, influencer advertising, content automation, campaign advertising, information-pushed advertising, e-trade marketing, social media advertising and marketing, social media optimization, direct advertising, display advertising and marketing, e-books, and optical disks and video games are becoming extra not unusual in our advancing technology. In truth, virtual advertising and marketing now extend to non-internet channels that provide virtual media, such as cell phones (SMS and MMS), callback, and on-maintain mobile ringtones.  In essence, this extension to non-net channels facilitates to distinguish digital advertising from online advertising and marketing, any other trap-all time period for the advertising methods noted above, which strictly arise on-line.